70 411 Ideation, Drawing and Form in Product Design (Spring 2027)

Facts about the course

ECTS Credits:
6
Responsible department:
Institute of Design
Course Leader:
Harald Skulberg
Lecture Semester:
Spring
Teaching language:
English
Study level:
Second degree level
Duration:
½ year

Admission requirements

Students must have passed foundation level courses (BA-level) at AHO or equivalent, 180 ECTS.

The course is connected to the following study programs

Course description

The course consists of two modules: Drawing exercises and Form studies. The course focuses on idea development and form concept development through drawing practice and mockup building. Form concepts are explored both two-dimensionally and three-dimensionally, using paper, digital tools, and physical models in relevant materials.

The course encourages experimental and exploratory processes aiming at the development of novel form alternatives through the widest possible solution space, to stimulate the students into development of their own aesthetical voice.

Through practicing various drawing techniques in analog and digital media, the student will develop form concepts through rich exploration of form alternatives applied to products. The development of form propositions will be framed by a set of given design parameters.

The course will lead to a physical exhibition presenting the course production, where drawing exercises and physical mockups in various materials will highlight the thematic breath and material diversity in the students' production.

Learning Outcome

Knowledge: Experience from ideation, visualization through sketching variations in product design proposals, mock-up model making, visual presentation.

Skills: Basic skills in ideation, conceptualization, 2D and 3D sketching techniques, visualization through drawing with both analogue and digital tools, aesthetic assessment, visual presentation, exhibition design.

General competence: Design methods, three-dimensional form and aesthetics.

Teaching

Lectures, group workshops, group tutoring, individual tutoring and individual work.

Examination

Form of assessment: Portfolio assessment

Grouping: Individual

Grading scale: Pass/fail

1. Delivery of visual documentation on Moodle during the course:

- Analogue drawings (as specified)

- Digital renderings (as specified) using Wacom tablet / iPad

2. Final delivery: Oral and visual presentation, and final exhibition.

Wall mounted posters:

- Form studies / form exploration in drawings, assisted by short text

- Sketches that describe new, alternative product form proposals

adapted to a set of given design parameters (3M: Meaning /

Material / Market)

- Digital drawing / rendering of form propositions

3D format:

- Physical sketch models (mockups)

3. Delivery of final course documentation on Moodle:

- 1 photo of student’s own exhibition stand

- 1 photo of student’s own poster(s)

- 1 photo of sketch models

Last updated from FS (Felles studentsystem) Nov. 8, 2026 2:34:58 AM