The course is connected to the following study programs
- Master of Architecture
- Master of Design
- Master of Design
- Master of Landscape Architecture
Course description
How can you use the various tools of communication studies to present your idea, your (diploma) project, or your passion in a trustworthy and convincing way?
How do you capture and maintain the recipient’s attention? In this course, you will learn to use methods and tools from disciplines such as rhetoric, typography, dramaturgy, photography, visual communication, and scenography to think broadly and holistically about how to convey a message.
We will look at how to create, support, and deliver an argument through active and conscious use of visual, textual, spatial, and bodily practices/devices.
In the course, you will practice identifying barriers and distracting elements in your storytelling. What’s missing? What should be removed?
Learning Outcome
KNOWLEDGE
After passing the course, the student will have knowledge of:
- Rhetorical devices
- Dramatic structure
- Models for communication analysis
- Visual communication
- Typographic do’s and don’ts
- Staging
- Presentation techniques
- Photographic language and genre
- Textual devices
SKILLS
After passing the course, the student will be able to:
- Analyze and evaluate the devices and components used in their own and others’ communication
- Make qualified and well-reasoned choices of communicative devices in relation to format and medium
- Use visual communication as a tool to build arguments
- Use information visualization to convey insights
- Construct a dramatic arc that supports their message
- Use objects and space as elements in communication and storytelling
- Use body language to gather and direct attention
GENERAL COMPETENCE
After passing the course, the student will have acquired the following competence:
The student can assess the appropriate level of complexity in communication, considering the recipient’s ability and willingness to receive the message.
The student can position their project on a spectrum from popular to academic and tailor the communication accordingly.
The student has an overview of the diverse toolbox that communication offers, can identify their own strengths within the field, and recognize areas needing development.
The student understands when it is necessary to bring in external professional expertise and is capable of formulating appropriate briefs.
Teaching
The course is built around lectures and practical exercises, with guidance provided both individually and in groups. In the initial phase, concepts and methods from various disciplines are introduced, accompanied by shorter exercises. Toward the end, the learning from the course is applied more holistically through a longer in-depth assignment.
The course is practice-oriented and will primarily consist of lectures followed by exercises. The lectures will cover areas such as:
- Rhetorical devices
- Dramatic structure
- Communication analysis
- Visual communication
- Typography
- Staging
- Presentation techniques
- Photographic language and genre understanding
- Text as a tool and device
Examination
Form of assessment: Portfolio assessment
Grouping: Individual
Grading scale: Pass/fail
Students will follow a series of lectures with accompanying exercises and a final in-depth assignment. Students will be assessed on their ability to communicate in relation to the context they are working within and by their ability to demonstrate what they have learned through the completion of practical assignments.
All assignments must be submitted in order to pass the course.
The course is practice-based, so attendance is a prerequisite for passing, particularly lectures, guidance sessions, and other learning activities.