Supervisor:
Andrea Plesner
We have enough clothes on earth to dress the next six generations. How can we encourage more use of the clothes we already have and keep them in play?
At the heart of the project is "CLOSET", a conceptual digital platform that supports users in managing their wardrobes, facilitating repair, resale, rental, and sharing. The platform is built around the upcoming EU legislations, such as the Digital Product Passport and Extended Producer Responsibility(EPR), speculating how these policies might enable new service ecosystems.
Aiming for a gradual shift in cultural norms, increase demand for supportive services, and influence how brands and policymakers respond.
By linking user behavior, community engagement, and regulatory frameworks, the project envisions a cultural shift where garment longevity becomes a source of pride rather than inconvenience. The concept aims to bridge the intention–action gap and offers a vision for how brands and policymakers can support circular fashion practices.
Contact
Matilde Petlund / m.petlund@gmail.com