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Jonathan Romm

Professor Institute of Design
Image of Jonathan Romm

Background and experience

Jonathan Romm is a professor at the Institute of Design at AHO and serves as the chair of the Systems-Oriented Design (SOD) area of research and study. The SOD group is engaged in teaching, research, and development in Systemic Design, focusing on creating societal improvements in complex areas such as green transition, demographic changes, marginalization, democracy, and resilience.

Romm is originally trained as an industrial designer at the Danish Design School, with a specialization in design management and interaction design. He has practiced as a designer in various contexts throughout his career. 

He began his journey as a consultant at Ergonomi Design in Oslo, where he was involved in several projects, including the development of the SL95 tram for Oslo's public transport. Later, he took responsibility for Telenor's usability laboratory and then became project manager in Telenor's R&D VISLAB unit. After this, he moved to Denmark, where he was employed as the editor responsible for the development of mobile media at the Danish Broadcasting Corporation, DR.

After a few years in Denmark, Romm returned to Norway and led various design projects as a partner at the Norwegian design agency Halogen. Here, he held roles as head of knowledge management, studio leader, and design director. During his time at Halogen, Romm participated in several strategic design projects for clients such as SINTEF, Husbanken, OsloMet, NAV, Design and Architecture Norway (DOGA), the Directorate for Civil Protection and Emergency Planning (DSB), Oslo University Hospital (OUS), the Norwegian Association of Local and Regional Authorities (KS), the Municipality of Oslo, the Directorate of Health and the Ministry of Health.

Romm has previously held positions as head of the Institute of Design and has served as pro-rector at AHO. He was responsible for establishing the Center for Design Research at AHO and has led several research projects at the Institute of Design.

In his PhD, he explored the use and practice of Embedded Design Labs to enhance systemic service design capabilities and improve services in the Norwegian healthcare sector. His research includes the development of strategies and services for rehabilitation at Sunnaas Hospital, the Center for Elderly Medicine at Ahus, and hospital-at-home services at Oslo University Hospital.

Throughout his career, Jonathan has built up extensive practical experience in industrial design, interaction design, service design, systemic design, and policy design across the private, public, and third sectors. In recent years, he has contributed to both academic and popular publications related to innovative and interdisciplinary design and research projects.

Publications

  • Vink, Josina; Romm, Jonathan; Ihler, Henrik Myhre & Romm, Kristin Lie (2026). Staying Alive to the Possibilities of Becoming: Designing for Hope in Uncertain Futures. DIID - Disegno Industriale Industrial Design. ISSN 1594-8528. p. 40–57. doi: 10.30682/diid8826c. Full text in Research Archive
  • Hay, Audun Formo; Romm, Jonathan; Hay, Simen Formo; Mikae, Hobbe; Holm, Bjørgum Jenny & Lara, van der Poel [Show all 9 contributors for this article] (2024). Acting on Emotions: Designing with the relational dramas in welfare systems. Contexts: The Systemic Design Journal. doi: 10.58279/v2005. Full text in Research Archive
  • Gonera, Antje; Milford, Anna Birgitte; Prexl, Katja-Maria; Romm, Jonathan; Berget, Ingunn & Varela, Paula (2023). Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development. International Journal of Food Design. ISSN 2056-6522. 9(1), p. 101–128. doi: 10.1386/ijfd_00057_1. Full text in Research Archive
  • Romm, Jonathan; Agudelo, Natalia & Freitas, Thiago (2021). Shaping physical, social and imaginary spaces in healthcare design labs. Artifact: Journal of Design Practice. ISSN 1749-3463. 7(1-2). doi: 10.1386/ART_00013_1. Full text in Research Archive
  • Kværner, Kari Jorunn; Støme, Linn Nathalie; Romm, Jonathan; Rygh, Karianne; Almqvist, Frida & Tornås, Sveinung [Show all 7 contributors for this article] (2020). Coassessment framework to identify person-centred unmet needs in stroke rehabilitation: a case report in Norway. BMJ Innovations. ISSN 2055-8074. 7. doi: 10.1136/bmjinnov-2020-000432. Full text in Research Archive
  • Romm, Jonathan & Vink, Josina (2019). Investigating the “In-betweenness” of Service Design Practitioners in Healthcare. In Pfannstiel, Mario A & Rasche, Christoph (Ed.), Service Design and Service Thinking in Healthcare and Hospital Management. Springer Nature. ISSN 9783030007485. p. 117–135. doi: 10.1007/978-3-030-00749-2. Full text in Research Archive
  • Aguirre, Manuela; Agudelo, Natalia & Romm, Jonathan (2017). Design Facilitation as Emerging Practice: Analyzing How Designers Support Multi-stakeholder Co-creation. She Ji: The Journal of Design, Economics, and Innovation. ISSN 2405-8726. 3(3), p. 198–209. doi: 10.1016/j.sheji.2017.11.003. Full text in Research Archive
  • Romm, Jonathan (2009). Med hodet i skyene og beina på jorden Head in the clouds, feet planted firmly on the ground. In Berg, Marianne Lie (Eds.), Fremtid formes : Institutt for industridesign 25 år Shaping futures : Institute of Industrial Design 25 years. Arkitektur- og designhøgskolen i Oslo. ISSN 9788254702215. p. 98–103. Full text in Research Archive

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  • Romm, Jonathan & Crawford, Abel Ben Aleck (2025). Our Fjord Our Future. Full text in Research Archive
  • Romm, Jonathan & Wettre, Andreas (2025). Design Bar: Systems and Service Design. doi: https:/systemsorienteddesign.net/design-bar-at-arkdes/. Full text in Research Archive
  • Sevaldson, Birger; Romm, Jonathan & Wettre, Andreas (2024). Looking Back, Looking Forward, Systems Oriented Design in Norway. doi: https:/rsdsymposium.org/looking-back-looking-forward/. Full text in Research Archive
  • Romm, Jonathan & Wettre, Andreas (2024). Systemorientert design - hva er det og når og hvordan kan det brukes?​. doi: https:/www.d-boxnorway.no/aktuelt/ls-opp-i-flokene-med-systemorientert-designnbsp. Full text in Research Archive
  • Romm, Jonathan (2023). Å designe der innovasjonen skjer. In Kværner, Kari Jorunn & Hoholm, Thomas (Ed.), Håndbok i helseinnovasjon. Forskningsbaserte råd og verktøy for å forme fremtidens helsetjeneste. Cappelen Damm Akademisk. ISSN 9788202796440. Full text in Research Archive
  • Romm, Jonathan (2023). Conversations as a Service Design Material. In Clatworthy, Simon; Holmlid, Stefan & Blomkvist, Johan (Ed.), The materials of service design. Edward Elgar Publishing. ISSN 9781802203295. doi: 10.4337/9781802203301.00022. Full text in Research Archive
  • Romm, Jonathan (2023). 12 Å designe der innovasjonen skjer - En veileder for å etablere midlertidige laboratorier for tjenestedesign i helseorganisasjoner. In Kværner, Kari Jorunn & Hoholm, Thomas (Ed.), Håndbok i helseinnovasjon. Forskningsbaserte råd og verktøy for å forme fremtidens helsetjeneste. Cappelen Damm Akademisk. ISSN 9788202796440. Full text in Research Archive
  • Romm, Jonathan (2020). Spaces for Co-Designing Health and Care. Full text in Research Archive
  • Romm, Jonathan; Dudani, Palak & Prakash, Shivani (2020). Conversations in Healthcare Service Design. Full text in Research Archive
  • Milford, Anna Birgitte & Romm, Jonathan (2019). Climate, health and Norwegian raw materials: How can design contribute to making the right choices? Full text in Research Archive
  • Romm, Jonathan (2019). Healthcare Service Design and Embedded Design Labs. Full text in Research Archive
  • Romm, Jonathan (2019). Service Design in the Health Sector & C3 Embedded Design Labs. Full text in Research Archive
  • Romm, Jonathan (2019). Health.Tech: Jonathan Romm: Helsetjenestedesign. [Internet]. LØRN.TECH. Full text in Research Archive
  • Gonera, Antje; Prexl, Katja-Maria; Romm, Jonathan & Maaseide, Kamilla (2019). FoodProFuture Ideation and Prototype Workshop. Full text in Research Archive
  • Romm, Jonathan (2018). Et uvanlig sykehuslaboratorium: Innovasjon av samhandling. Full text in Research Archive
  • Romm, Jonathan (2018). Integrerte designlaboratorier. Full text in Research Archive
  • Romm, Jonathan (2018). EHiN Talks. Full text in Research Archive
  • Gonera, Antje; Milford, Anna Birgitte; Varela, Paula & Romm, Jonathan (2018). Seminar and Workshop Market & Consumer Insights and Future Scenarios for Norwegian Plant Proteins. Full text in Research Archive
  • Rygh, Karianne; Berg, Marianne Støren; Almqvist, Frida & Romm, Jonathan (2018). Strategisandkassen - Et Slag for Fremtidens Helsetjenesten. Full text in Research Archive
  • Romm, Jonathan; Matheson, Fredrik; Vik, Sigrun & Wildhagen, Benedicte (2018). Lad designkanonen før det er for sent. Full text in Research Archive
  • Rygh, Karianne; Morrison, Andrew; Berg, Marianne Støren & Romm, Jonathan (2018). Pre-fuzzy front end alignment of multiple stakeholders in healthcare service innovation - unpacking complexity through service and systems oriented design in Strategy Sandboxes. Full text in Research Archive
  • Romm, Jonathan & Agudelo, Natalia (2017). Sevice Design Academy / What Is Service Design. Full text in Research Archive
  • Romm, Jonathan (2017). C3 Design Lab - Spaces for Co-Designing Health and Care. Full text in Research Archive
  • Romm, Jonathan & Agudelo, Natalia (2017). How Service Design Can Help Shape the Future of Health. Full text in Research Archive
  • Romm, Jonathan (2017). Studenter bidrar til å utforme nye Sunnaas sykehus. [Journal]. Byggeindustrien bygg.no. Full text in Research Archive
  • Romm, Jonathan (2017). Seks studenter har levert bidrag til framtidens Sunnaas sykehus. [Journal]. Akershus amtstidende - Amta.no. Full text in Research Archive
  • Romm, Jonathan (2017). Hva er tjenestedesign. [Radio]. NRK Studio 2. Full text in Research Archive
  • Romm, Jonathan (2016). Pasienten i år 2025 og Pasientorientert Innovasjonslab i C3. Full text in Research Archive
  • Aguirre, Manuela; Romm, Jonathan & Alvarez, Natalia Lucia Agudelo (2016). Analyzing tools for facilitation through the 'HEC Design Lens'. Full text in Research Archive
  • Romm, Jonathan & Aguirre, Manuela (2016). Facilitating generative emergence within large-scale networks. Full text in Research Archive
  • Romm, Jonathan (2016). If The Patient Could Choose. Full text in Research Archive
  • Romm, Jonathan (2010). Ledelse og designtenkning - Hvordan kan designtenkning hjelpe ledere med å innovere og imøtekomme endringer. Full text in Research Archive
  • Edeholt, Håkan; Romm, Jonathan & Røise, Øivind (2010). Hvordan kan design tilføre verdi til det medisinsk tekniske og e-helseområdet. Full text in Research Archive
  • Ask, Trygve & Romm, Jonathan (1998). La de tusen blomster blomstre : debatten om krise i norsk design i frøperspektiv. Norsk Form Bulletin. p. 8–9. Full text in Research Archive
  • Eikenes, Jon Olav; Romm, Jonathan & Knutsen, Jørn (2009). Record, AHO design research report, Case #2: NRK Urørt, First iteration, spring 2008. Arkitektur- og designhøgskolen i Oslo. Full text in Research Archive
  • Eikenes, Jon Olav; Knutsen, Jørn; Morrison, Andrew & Romm, Jonathan (2008). AHO design research report: Case : 1 Telenor football service. Arkitektur- og designhøgskolen i Oslo. Full text in Research Archive

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Tags: Industrial design, Interaction design, Service design, Systemic design, Policy design, Design management, Design leadership, Societal Impact
Published Aug. 20, 2024 4:27 PM - Last modified Sep. 17, 2025 9:48 AM