Forskningsfilm vekker oppmerksomhet

Filmen er laget av Arnall i samarbeid med firmaet BERG, og viser en ny bruk av RFID-teknologien, som står i fokus for forskningsprosjektet TOUCH.

Adam Greenfield, leder for avdelingen for service- og brukerorientert design hos Nokia,  var en av de første til å kommentere filmsnutten: “What really gets me about it is the fusion of technical insight, aesthetic sense, skill in execution and sheer patience it represents.”

På Touchbloggen www.nearfield.org skriver Timo Arnall "It is great when a project is not just just well received, but thoroughly understood and appreciated for the underlying reasons it was made. The purpose of making the film was to introduce the ‘magic of proximity’ which is largely left out of the discourse around RFID. The film attempts to communicate the delicate and subtle aspects of a rather obscure technology, so we were pleasantly surprised by the engaged, thoughtful and broad discussions that it has initiated."