Course: Service Design Semester/year: Autumn 2009
GjensidigeGaid is a user-focused service that provides easy access to action-oriented environmental information and gives the customer the feeling that Gjensidige knows them and cares about them. GjensidigeGaid gives advice on environmentally friendly purchases, tips on measures to secure assets against the weather, the opportunity to support green projects, and a slightly lower insurance price. GjensidigeGaid embodies Gjensidiges vision: "we shall know the customer best and care the most."
The service has two main features: a mobile phone application for use in the store, which ranges purchases according to how environmentally friendly they are; and an alert service that connects weather data to the client's assets. Both these features are managed through a web portal, where customers can choose between various environmental and development projects to support.
GjensidigeGaid encourages the customer to make green choices in the store by rewarding the most environmentally friendly purchase. The customer earns points, which gives a lower insurance price. In addition, the customer supports a selected project with a few cents per purchase, and the service thus provides money for environmental and developmental causes.
The service integrates Gjensidige’s banking and insurance services, and brands Gjensidige as environmentally friendly. It increases customer loyalty by increasing the number of transactions between the customer and Gjensidge. It reduces the risk of accidents related to extreme weather and so reduces the cost associated with climate change.
The project won the prize for complexity and system thinking in design, sponsored by Norwegian Industrial Designers at AHO Works autumn 2009.