November 24th: A Business Day
The Business day will highlight implemented Service Design projects in both the public and private sector and discuss directions within Service Design that have a consequence for innovation in services.
Themes that will be covered during this day:
- Service design for public services (cases and methods)
- Service design and tourism (examples and results)
- Service design to encourage behavioural change (case)
- Service design success stories and failures (cases)
- What happens when a product becomes a service (examples and discussion)
We also have presentations that cover how to infuse customer dialogue into your service organisation (case) and service thinking in relation to product thinking (discussion and cases).
Full program (details subject to change):
How Service Thinking and Design creates new service opportunities.
Lavrans Løvlie - LiveWork (NO)
The Horsepower Challenge. An insurance company, a hacked pedometer and changed lives.
Matt Cottam - Tellart (US/NL)
Service Montages: how services and storytelling create compelling service experiences.
Christian Palino - Adaptive Path (US)
Service Design in the UK. How the Design Council managed innovations in public services.
Marianne Guldbrandsen - The Design Council (UK)
Hello Health - Innovative primary healthcare.
Jay Parkinson - Hello Health (USA)
Putting users at the centre of Innovation.
Richard White - User Voice (USA)
Innovation in Tourism.
Marc Stickdorn - MCI - (A)
Using Service Design principles in IKT projects.
Kjell Reenskaug - Making Waves (N)
In addition to this, we will have a pecha-kucha session that highlights the content of the workshop day and research day, to highlight results/give a sneak preview.