"Nearness" raises awareness

Nearness from timo on Vimeo.

The film is made by Arnall in cooperation with BERG, and show a new use of RFID technology, the core research area of the research project TOUCH.

Adam Greenfield, head of design direction for service and user-interface design at Nokia,  was one of the first to post and comment on the film: “What really gets me about it is the fusion of technical insight, aesthetic sense, skill in execution and sheer patience it represents.”

At the project blog www.nearfield.org Timo Arnall writes "It is great when a project is not just just well received, but thoroughly understood and appreciated for the underlying reasons it was made. The purpose of making the film was to introduce the ‘magic of proximity’ which is largely left out of the discourse around RFID. The film attempts to communicate the delicate and subtle aspects of a rather obscure technology, so we were pleasantly surprised by the engaged, thoughtful and broad discussions that it has initiated."