Encourages service innovation

24th-26th November, AHO hosts the first Nordic conference on service design;  DeThinkingService ReThinking Design.

Simon Clatworthy, professor of interaction design at AHO is in charge of the conference, which is fully booked and has participants and lecturers from all over the world.

- Our aim is to emphasize the potential design gives service innovation. A number of exciting projects has already shown that design gives a vast improvement an effect in this area, he states.

Among the participants in the conference are firmas and service providers that has managed to face and deal with the mismatch between the customers' expectations and the actual services provided.

• Design Council UK has run a number of projects encouraging the use of service design 
• Hello health, a platform that helps doctors communicate, document, and transact with their patients in person and online.
• Adaptive Path, a concultancy that help firms deliver great experiences that improve people's lives. 
• UserVoice, a service where customers both may give and receive  feedback.

Read more about the conference at  www.aho.no/servicedesign09

Service Design is now a hot innovation topic. Its customer focus, creative approach and result-oriented process combine to create new services that stand out from the competition. Service Design offers a new perspective to established service disiplines, that both complements and catalyzes them.

The Institute of Design at AHO has in the recent years developed a broad competence within the field, both in the areas of research and tuition. For instance, the institute hosts the first Nordic course in service design on the master's level. This autumn, the design students have cooperated with students from the Norwegian School of Management, combining design and financial management skills in creating new, innovative service solutions for clients.

The course is linked to the research project AT-ONE, a project developing a new methodology within the field of service design and service innovation. The project includes partners such as The Norwegian School of Management (BI), The National Academy of the Arts (KHIO), Livework, Sintef, The Norwegian Research Council, Norwegian Design Council, Telenor, Gjensidige and Norsk Tipping.

The name AT-ONE represents the central perspectives within the AT-ONE methodology; Actors, Touch-points, Offring, Needs og Experience.

Read more at www.service-innovation.org